New Electric Ride


If New Electric Ride don’t travel at the speed of light, then they certainly travel at the speed of sound. Little else could explain the band’s rapid ascent from formation, to performance, to their thrilling ride into the high atmosphere with their full-length BBiB Records debut, “Balloon Age,” released February 25, 2014.

When it comes to the velocity at which New Electric Ride has traveled thus far, it’s fair to point out that the band had a bit of a head start, initially coming together as a band out of the ashes of a pub-rock project in Northeast England.

Yet there’s no disputing the band accomplished quite a bit quite quickly. After the recording and release of a very well-received self-titled debut E.P., it wasn’t long before the band began accumulating regular airplay on a variety of radio outlets, both in their native UK and elsewhere in Europe. Soon the band would be invited to record with the notable Black Cab Sessions series, while also securing live appearances throughout Europe, including a match-made-in-heaven opening slot with psychedelic legends The Pretty Things.

The speed of New Electric Ride would mean little without the sound, of course, and the band’s sound reaches dizzying heights with the release of “Balloon Age.” A tightly wound collection of songs that don’t unfold so much as they blossom, New Electric Ride display congenital comfort with outlandishly catchy melodies, high-grade harmonies and hooks by the barrelful.

Though the opening song (“Here Comes the Bloom”) announces that it’s “time to go with the flow,” there’s a distinct sense of master-level songcraft from beginning to end on “Balloon Age.

The insanely catchy riff that fuels album highlight “Marquis De Sade” is whipped only by the song that follows, “Bye Bye (Baton Rouge).” It’s the aural equivalent of a warm embrace, in the form of a melancholy break-up song, featuring harmony vocals for which the word “Byrds-ian” was invented.

Elsewhere, the miniature miracle of album interlude “I Feel So Invited” invites comparisons to nothing less than The Beatles’ “Because” – and that’s only the first half of New Electric Ride’s journey into the “Balloon Age.”

Despite the great distances they’ve covered in almost no time at all, it’s clear that the New Electric Ride will remain on the road for quite some time to come, both literally and figuratively. With a spot confirmed in the line-up at the upcoming Berlin Psych Fest in April (alongside The Electric Moon, The Wands, Vibravoid and others) and advance praise for “Balloon Age” already pouring in, New Electric Ride invite you to come along for the ride. – Ryan Muldoon


“It’s slick, sublime, sumptuous. A band that clearly know their sound inside and out, which is pretty damn important. From beginning to end, this record makes you want to wear velvet and tweed and go gallivanting on adventures and see pretty things, heralded in lights and not come back until the real world calls you.” – Noise Cannon

”‘Here Comes The Bloom’ is a psych-rock song with a catchy riff and delightful, hypnotizing chorus that leaves you slightly lightheaded.Expect only good things from these guys, and be sure to check their debut LP when it drops at the end of the month.” – The Four Oh Five

“My anticipation for this album has been growing ever since I heard their self-titled EP last year, and  I must say I’m delighted to dig into this one. It contains a lot of the psych-side Beatlesque vibes, and is really showcasing their capacity of writing/arranging uplifting psychedelic tunes and ditties. Yet there is no question about this being a modern band, as it blends in a lot of other genres tricks in the mix. Most notable by the crisp production, and some indie/alternative bass’n drum grooves (a few nice proggish elements thrown in here too..).” – Sly Vinyl

“The dream of acid-era Beatles pop is alive in UK quartet New Electric Ride, whose debut full-length Balloon Age will be out February 25th via Beyond Beyond is Beyond Records. Balloon Age checks all the boxes: the hooks are tight, the love songs are cute, and the ear-happy vocal harmonies share spotlight with spooky, tripped-out psychedelia.” – Tiny Mix Tapes

“This tune harkens back to a period where pop construction encouraged playfulness and creativity, which is precisely what you’ll get when you listen to the tune.  It’s got a this odd organ that wraps itself around the tune, while the rest of the song is focused on the core melody.  It’s hard to not find enjoyable elements within this number.” – Austin Town Hall

“Channeling everything that was good about the psychedelic revolution of the 60s – the whig-outs, the drop-outs and the love-ins – the band expertly twist Byrdsian jangle and Beatles grooves into a wonderful, dizzying cocktail of melody and harmonies that is a joy to behold.” – Mad Mackerel


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